Electronic Marketing of traditional crafts in Egypt
نویسندگان
چکیده
منابع مشابه
E-relationship marketing: changes in traditional marketing as an outcome of electronic customer relationship management
Marketing concepts and definitions have remained relatively unchanged until recently. Electronic customer relationship management (e CRM) has forced marketing managers to re-evaluate how, when and to what extent they interact with their customers. This paper is focused on the role of specific marketing concepts and how e CRM has enhanced or altered each concept. Every topic discussed is illustr...
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ژورنال
عنوان ژورنال: Journal of Association of Arab Universities for Tourism and Hospitality
سال: 2019
ISSN: 1687-1863
DOI: 10.21608/jaauth.2019.57503